Facebook For Business Course Overview
Course Description
The Facebook for Business course provides practical knowledge and essential skills to effectively leverage Facebook for your business success. Beginning with Facebook’s journey from its early days to becoming the world’s leading social platform with nearly 3 billion active users, this course demonstrates the platform’s vast potential for business growth.
You’ll discover how to set up a compelling Facebook Business Page, including optimisation techniques to enhance visibility. The course covers how to craft impactful Call-to-Actions, effectively organise your page tabs, and cultivate an engaged follower base through strategic and engaging content sharing.
Additionally, the course provides insights into advanced Facebook features such as Instant Experience ads, Event creation, harnessing the power of Live video, and utilising Facebook’s recruitment tools.
A significant part of this training is dedicated to Facebook Advertising. You’ll learn methods to boost audience engagement, how to accurately define and reach your ideal audience, select optimal ad formats, and expertly design engaging advertising content. The course concludes by equipping you with skills to measure campaign success through testing, tracking, and evaluating key performance metrics.
Learning Objectives
By completing this course, you will:
- Recognise the importance of Facebook in business marketing and know how to effectively create and manage your business profile.
- Be capable of establishing a consistent brand identity and a successful content strategy.
- Possess a fundamental understanding of the Facebook algorithm to enhance content visibility.
- Be proficient in planning, launching, and managing effective advertising campaigns.
Target Audience
This course is perfect for business owners, marketing professionals, or anyone tasked with promoting their business online through social media.
Advantages
This flexible online course allows participants to study at their convenience, fitting training around professional commitments and personal schedules, offering an efficient and cost-effective learning experience.
Further Progression
To expand your social media expertise, consider our comprehensive Social Media Marketing course. Alternatively, if you’re interested in mastering other platforms, explore our specialist LinkedIn for Business and Instagram for Business courses.
| Course | Module number | Module name | Pass % required |
|---|---|---|---|
| Facebook for Business | 1 | The History of Facebook | 70 |
| Facebook for Business | 2 | Facebook Business Pages | 70 |
| Facebook for Business | 3 | The Facebook Algorithm | 70 |
| Facebook for Business | 4 | Facebook Advertising | 70 |
